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Marketing Ideas in the Gambling Field: 13 Ways to Promote an Online Casino
In this article, we will offer you a full list of basic marketing ideas in the field of casinos and discuss it. These tips will help you to improve your website and make sure that you are ready to start receiving favourable partnership offers. Look through the list below and try to incorporate these ideas into your own gambling resource.
The Best Casino Marketing Ideas in 2017
1. Take a Decision on the Size of the Bets That Players can place
The first thing you should know about the promotion of an online casino is that it is very important that all your actions are completely transparent. It means that you must tell your users about the size of the minimum bet. In some games, it can be five cents, in others ? ten or twenty cents. This aspect is essential for the gamblers because they want to play in a casino where they do not have to place a terribly huge bet to play a game, the rules of which they often do not fully understand. Be honest with your customers, and they will be thankful for it and will want to click on other offers, which are posted on your gaming site.
2. Offer Bonuses and Free Games
Promotion of a casino website is also possible by providing users with various promotions in order to make them interested. Bonuses of various kinds, especially generous ones, for example, a twofold increase of the size of the deposit or the provision of fifty euros are always a good move. Free games are also one of the most successful marketing ideas.
When you go to the supermarket, you want to taste the product first before buying it, right? Probably, you never pass by the tasting rooms, and in most online casinos, there is a similar opportunity to play for free money. Promote this option, and players will want to stay in your casino.
3. Tell Customers how Much They can Win
If your customers are gamblers, they will definitely respect and appreciate big winnings. Therefore, if any of your slot machines contain a jackpot, feel free to tell your clients about it. In some games, the probability of getting a big prize is higher than in others. Perhaps, it depends on the number of the reels in the slot itself or on the skills of players in the blackjack game, which takes place in real time. Usually, casinos reveal when someone has hit the jackpots. Use it and do not be afraid to offer your visitors to go to the place where they have a chance of winning a lot of money.
Affiliate marketing is about using advertisers to strengthen the relationship between you and your customers because users will appreciate your prestige in the field of online casino marketing, and they will keep coming back to you for new offers.
4. Promote Games That you Think are the Most Exciting
There is no point in advertising the casino game, which you do not even know or understand. It is similar to the situation in the Lost in Translation movie where the character of Bill Murray is asked to play a major part in the advertising of the Japanese whiskey. He does his best to get into the spirit of the advertising but something constantly goes wrong, and a too racy director stops him all the time and makes him read the lines a little differently. The reason is that he really does not care.
No matter how cool actor Bill Murray is, you surely do not want to look like his character when it comes to affiliate marketing. Therefore, you should choose those online casino games that delight you and bring a sense of excitement. Otherwise, what is the reason to start promoting a casino website? Marketing ideas work only if you yourself are interested in the gameplay.
5. To Truly Understand Customers, you Should Play Online Casino Games
This item is closely related to the previous one. You yourself must be in the centre of the action if you want to give an appropriate assessment to the products that you are promoting. They say that the best promoters are those people who love the product they promote. For this reason, you should expand your knowledge in the gambling industry by playing online casino games. This is really reasonable. A professional who does not understand what he is advertising will quickly get pegged, whereas someone who can tell users a step-by-step game process is more likely to gain their trust, which means he is going to get more clicks.
6. Be Careful When Using Search Words
Of course, you can feel free to use the SEO search words to attract new people to your gaming site. In fact, we even strongly recommend businessmen to do it. To make sure you that you are on the first page of Google search results is the first step to create a successful website with lots of views and a steady income from an online casino.
However, you should be careful. Google is getting smarter and is already able to recognise a situation when a resource is trying to trick it with an abundance of search words. Be selective when using them, and you will be rewarded for your cautiousness.
7. Use a Good Landing Page
Your landing page is the first thing that users see when they get to the website. If you have decided to use casino marketing and join an affiliate program, why not mention it on your landing page? Advertising can be very effective when it is tasteful. An attractive landing page will not only make people return to your website: they will click directly on your CPA ads (if they are placed there). Remember that a picture can replace a thousand words and earn a thousand links.
8. Receive an Exclusive Prize for the Registration (or a Bonus That is not as Common as Others)
If you can enter into a partnership with an advertiser that provides you with a competitive advantage, you will definitely need to do it. An exclusive deal as good as an agreement concluded with other webmasters. Most of them can be found on the website of Affiliate World. Thanks to our extensive list of contacts, we were able to arrange for a partnership with a number of the best representatives of the online gambling world that have unique offers for those who, in turn, conclude a cooperation agreement with us. We will help your website to achieve impressive results.
9. Do not Neglect Meta Tags
Sometimes the best marketing moves are the easiest ones. When publishing a material, whatever you do, do not forget to use meta tags to mention the topic of the article and the advertiser. Search engines are looking exactly for meta tags, and they also make you raise or go down in the list of search results. Keep them brief but do not forget to indicate all the key points of your publication.
10. It is Very Important to Promote an Online Casino That you Yourself Like
It is not only about games: it is necessary to choose gambling establishments that can fill you with positive emotions. If you really like the user experience in a certain casino, promote it. Or, for example, a gambling establishment that has excellent customer service and positive feedback in the Affiliate World network. We are not talking about following your sixth sense but about adhering to your preferences. And then, you can use other casino marketing ideas that we have already listed above.
11. Make Sure That Your Website Correspond to the Theme of the Resources you are Promoting
If your website is about online casinos, why will you want to advertise something else? Make sure there is some kind of common topic. In particular, Monocle magazine has good skills in this area. If it advertises a product, it will build all its content on the basis of this product, including the related articles, and it will give users an opportunity to be wrapped up in a separate area and gain a unified experience. Create something like this on your website and be focused on those affiliate programs that you are promoting.
12. Explain to Your Customers why Casino Games are Worth Playing
Do your users already play online casino games? And if not, then why it is so? Encourage them and make them think about clicking on one of your links and becoming a winner in your casino. In this case, it will not be obtrusive advertising: you have to make sure that customers are aware of the casino strategy and how to win good prizes. It will strengthen their confidence that they will be able to get what they want from the games.
13. Be Abreast of all the Latest Releases
Make sure that you get the constantly updated information on all the most interesting games that are provided by the developers of products for online casinos. For example, such developers like Playtech and Betsoft regularly create video slots with beautiful animation and graphics, and each them has a unique theme, which can give you new marketing ideas. There are also many other brands who offer high-quality and original products. Promote their new games in your gambling establishment, and you will definitely not leave customers indifferent. After all, the main thing you need to know about the promotion of online casinos is that you need to keep up and stir up the interest of players in any possible way.
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